Holding an NFT gives the owner certain benefits. These advantages vary depending on the NFT owned and the project it comes from. For example, I own 3 Jailed Baby Ape Club NFTs, and by having them, I have access to a chat where only verified holders can participate. I can also play a P2E (play to earn) game, I have access to free personalized clothes, and I automatically have access to parties with all the holders, like the one I was invited to in Los Angeles. NFT creators generally have several giveaways, and NFT holders are automatically entered in those giveaways. The more you hold, the more likely you are to win.