The brand has grown to become something much more than what they imagined it to be. They were initially searching for talent to promote and instead they ended up creating and giving voice to an international community of young artists from various art forms. Although many of their artists benefit economically from their work, their main objective is towards their networking ability and drive, given that all of the members of their team are still attending university.
So far, they have launched several projects: a clothing line and several music videos and productions, as well as a live event in Hackney, London where they featured several of their artists performing and promoted sales of their clothing. Truepassion has also had a stream of several events, including B2B events for larger companies, where they supplied unique merchandise. Recently, they launched a clothing line, where their team of designers were able to adapt drawings ranging from graffiti and tattoo designs, to handmade watercolour drawings. Their clothes and online presence tell the stories of all the artists with whom they have collaborated and supported.
The result of their network is a collection which transcends the boundaries of countries and reaches out to the true passions of young individuals around the world.